Joyce Chou

When it comes to digital marketing, conversions are everything. Not only are they the key to your revenue, they’re also critical for gauging just how effective your content is.
For those new to the industry, here’s a quick refresher: a conversion refers to when someone completes a desired goal on your website.

Chances are you’ve seen an advertisement for a coding bootcamp in the last year or two. Maybe you’ve even considered one, what with the rising tech industry and growing demand for developers.

Creating content that’s relevant to your users is a big part of what makes a content strategy successful. After all, if you’re writing about something that doesn’t apply to your readers, why would they even click on it in the first place?

One of the scariest parts of adulting is being responsible for your money — in other words, personal finance. With each decade comes new financial milestones, both big and small. But are you prepared to handle them?

If you’re just starting out in digital marketing, chances are you’ve heard of “white hat SEO” and “black hat SEO.” But what are they, and what’s the deal with the hats?

They say the hardest part is getting started—freelance writing is no exception. I know because I’ve been there. My first freelance pieces were published in 2017, and in less than two years, I’ve been published by over a dozen different websites.

Like the Wild West, the world of SEO has both good and bad—and that’s exactly why the terms “white hat” and “black hat” SEO emerged.

Credit card bills, bank statements, and investment options—for anyone just starting out on their financial journey, personal finance can be overwhelming. Coupled with our lacking financial literacy education, it’s no surprise why personal finance statistics in the U.S. are pretty dismal. After all, how are we expected to be able to handle our finances if we were never taught some of the most crucial lessons?

If you’ve ever found yourself wondering if a place is too fancy for your budget or if you could do better, you’re not alone. Unfortunately, there’s no set rule for determining how much your rent should be. It sounds like a cop-out answer, but that’s because you have to factor in variables like your income and location.

Ghostwritten for Pam Horack of Pathfinder Financial LLC.

Whether you’re a new face in the blogosphere or an experienced influencer looking for more readers, check out these strategies for growing your blog’s visitors.

So you’ve heard about search engine optimization (SEO).

Google’s ever-changing algorithm is unpredictable and hard to please, making SEO a finicky science at best. In spite of that, digital marketers swear by SEO content writing for seeing business results.

As your income rises, your spending may increase in tandem. After all, now that you’ve gotten that nice raise or bonus, you may feel much more justified in moving to a bigger place or splurging on a fancy meal regularly. That’s lifestyle creep.

Remember when Naomi Osaka won the US Open women’s final against tennis star Serena Williams? While accepting her trophy onstage, Osaka apologized to spectators for her stunning upset. That’s right—Osaka apologized for winning.

An emergency fund is money set aside for an emergency, often in a separate bank account of its own. And by emergency, we mean emergency. These funds aren’t meant for sporadic retail purchases, last-minute birthday gifts, or your mortgage.