Joyce Chou

Do you remember getting report cards when you were in school? Whether you were a good student or one that dreaded report card day, these pieces of paper always made you feel so exposed. But believe it or not, the point of report cards was not to call you out.

Winning the battle for search engine rankings can be an expensive and time-consuming endeavor. While there are multiple factors to consider on your quest to the top, many studies suggest that having high-quality content on your website is key. Unfortunately, this, like most things in life, is easier said than done.

While wage parity between men and women remains a work in progress in the U.S., the percentage of female breadwinners (defined as the primary or sole earner of income in a household) has steadily risen in recent years. In fact, it jumped from 37 percent in 2000 to 49 percent in 2018.

Ghostwritten for Cady North of North Financial Advisors.

Ghostwritten for Cady North of North Financial Advisors.

Sometimes a new job is more than you expected. It doesn’t align with your interests or the environment is unbearable, whether because of your new boss or coworkers. Whatever the case, you want out. The trouble is, you’re still fairly new—less than six months or so—which begs the important question: when can you quit?

[Republished from Financial Impulse]

There’s a reason why it’s called “content marketing” — content is the reason people come to your website, stick around, and share it. And it comes in a variety of formats, typically falling into one of two umbrella categories: text and media. Though some marketers focus on just one, there’s a good reason to use different types — a diverse content strategy can attract more readers.

In 2019, April 2 marked Equal Pay Day—the symbolic day of how far into the year women must work in order to earn what men earned the previous year. Unfortunately, it’s not quite as straightforward as it seems.

Negotiations: the worst part about an otherwise exciting moment—that is, receiving a job offer.

[Republished on The Ladders from Financial Impulse]

Copywriting just might be your best salesperson if you work in a SaaS company. Why? It conveys and reinforces your messaging when you’re not there to do it yourself.

Oftentimes, however, poor copy dilutes value propositions, messaging, and differentiators. That may be by focusing on the wrong points or just being poorly written and formatted.

Many businesses struggle with determining exactly what type of content to invest in, specifically what’s worth their time and money. Videos, ebooks, white papers, and so on—the list seems endless.

So how do you choose? If you’re unsure what kind of content is best for your business, look no further.

Maybe you’ve heard the words “content marketing” recently—what appears to be the latest term being tossed around in the digital marketing space.

Make no mistake, though: “content marketing” is no passing buzzword.

If you created a blog to drive visitors and conversions for your business, you’re in excellent company.

New business blogs are started each day. Many successfully build a loyal readership and increase their customer base, but even more businesses never achieve that success with their blogs. In fact, more than 70% of blogs fail to ever make a profit.

Many people tend to think of search engine optimization (SEO) as simply inserting keywords into your content—but there’s a lot more to it. In fact, it can be divided into two categories: on-page and off-page SEO.

When you think of brands that have unique personalities, what traits come to mind? Do you think of companies that are:

• bold and adventurous like Jeep?
• tough and determined like Nike?
• quirky and entertaining like Skittles?

Chances are that you automatically associate these companies with their signature qualities, and that’s no accident.