I specialize in writing both short- and long-form content about digital marketing, business/ecommerce, personal finance, and health and wellness.
9 Essential Dishes for Celebrating Lunar New Year in Taiwan
The Lunar New Year is Taiwan's most important and longest holiday. You may have also heard of it referred to as the “Chinese New Year” but the reality is that many cultures around the world celebrate it, including Taiwan.
One of the many hallmarks of this 16-day celebration is the feasting involved. Loved ones gather from near and far to enjoy a variety of dishes, often around a rotating turntable (or “lazy Susan”).
Marketing Psychology: How to Influence Buyer Behavior
When supermarket owner Sylvan Goldman invented the first shopping cart in 1937, customers didn't want to use them.
Thinking they looked effeminate, men preferred to stick to handbaskets. And women, tired of pushing baby carriages, didn't like how the carts resembled strollers.
So Goldman did a few things...
How I Became a Content Marketer Without a Marketing Background
At different points in my life, I imagined myself as a journalist, art therapist, foreign service officer, or sociologist. All over the place, right?
But despite their differences, these career aspirations were united by a common thread: an interest in people and communication. So although I had never imagined becoming a marketer, it made perfect sense in hindsight.
How to Use Personalization to Grow in 2022
Data. Privacy. Personalization.
Businesses used to skate by without putting much thought into these three words. In the 2020s, that doesn’t work anymore.
Data is now the lifeblood of consumer-focused businesses. And the tools that use that data are companies’ vital organs.
What Is Brand Marketing? & How to Build Your Brand Identity in 5 Steps
iPhone or Android. Which do you like better? And would you ever consider switching to the other?
Some people feel so strongly about their smartphone preferences that they wouldn’t even think about trying other brands.
Facebook Ads Targeting Options: All the Ways to Reach Your Ideal Customer
We all know the story: Mark Zuckerberg started Facebook in 2004 as an online student directory while attending Harvard.
Over the years, it’s evolved dramatically to become one of the largest channels for driving business growth, especially when it comes to social media marketing. This is largely thanks to the Facebook Ads platform.
Google Display Ads: The Expert Guide for Increasing Your Reach
The very first display ad appeared in 1994. And it got a 44% clickthrough rate.
Modern display ads are nowhere near as effective as this inaugural one from Wired magazine, but they’ve stuck around for a few reasons.
YouTube Advertising in 2022: How to Grow Your Business with YouTube Ads
Funny story about YouTube: It started out as a dating site. The idea was to get single people to upload videos introducing themselves and their interests.
But—shocker—no one participated, not even after YouTube’s co-founders offered $20 to women on Craigslist. So they pivoted to focusing on video uploads in general instead. YouTube quickly took off to become the video platform we know today.
Cold Outreach 101: How to Send Better Cold Emails
Like cold calls, no one likes getting cold emails. But when it’s done right, cold email works. In fact, it’s one of the highest ROI activities for growing your business.
Good cold emails get response rates between 2% and 10%—and even better ones get rates above 40%.
Cold Email Subject Line Do's and Don'ts (Plus, 36 Examples)
“Don’t judge an email by its subject line”—said no one ever.
When it comes to cold outreach, subject lines can make or break your campaigns. That’s because they’re the most prominent thing people see in their inboxes.
All the Ways to Make Bubble Tea, Taiwan's Pearl-fect Drink
Meet bubble tea—Taiwan's beloved drink that comes with hundreds of tasty flavors and toppings. The best part: you can customize boba tea to your liking.
Demand Curve: Avoid these 10 copywriting mistakes to get more conversions
Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become customers.
The Difference Between On-Page and Off-Page SEO (and Why You Need Both)
If you’re familiar with online marketing, you probably have at least a basic understanding of SEO: what it stands for and why it can get your business ahead of the curve by bringing more traffic to your website.
But are you familiar with the different types of SEO?
There are two major subsets, known as on-page and off-page SEO, that affect how your web pages perform. Let’s dive in to understand what they are and why both are integral to your site’s search visibility.
International Money Transfer Fees: What You Need to Know Before You Send
Sending money to loved ones in another country can be challenging thanks to the added headaches of exchange rates and international money transfer fees. Fortunately, many safe and affordable options for transferring money internationally exist today—though it can be overwhelming trying to figure out which is best for you.
If you’re looking to avoid overpaying in fees and get more from each transfer, we’ve got a complete rundown on how to send money overseas.
Understanding Exchange Rates: A Guide for Anyone Sending Money This Year
Exchange rates: how do they work? This guide will help demystify them for you. Here at Remitly, we look at them every day and we’re always working to find our customers the best deal.