At different points in my life, I imagined myself as a journalist, art therapist, foreign service officer, or sociologist. All over the place, right?
But despite their differences, these career aspirations were united by a common thread: an interest in people and communication. So although I had never imagined becoming a marketer, it made perfect sense in hindsight.
Data. Privacy. Personalization.
Businesses used to skate by without putting much thought into these three words. In the 2020s, that doesn’t work anymore.
Data is now the lifeblood of consumer-focused businesses. And the tools that use that data are companies’ vital organs.
iPhone or Android. Which do you like better? And would you ever consider switching to the other?
Some people feel so strongly about their smartphone preferences that they wouldn’t even think about trying other brands.
We all know the story: Mark Zuckerberg started Facebook in 2004 as an online student directory while attending Harvard.
Over the years, it’s evolved dramatically to become one of the largest channels for driving business growth, especially when it comes to social media marketing. This is largely thanks to the Facebook Ads platform.
The very first display ad appeared in 1994. And it got a 44% clickthrough rate.
Modern display ads are nowhere near as effective as this inaugural one from Wired magazine, but they’ve stuck around for a few reasons.
Funny story about YouTube: It started out as a dating site. The idea was to get single people to upload videos introducing themselves and their interests.
But—shocker—no one participated, not even after YouTube’s co-founders offered $20 to women on Craigslist. So they pivoted to focusing on video uploads in general instead. YouTube quickly took off to become the video platform we know today.
Like cold calls, no one likes getting cold emails. But when it’s done right, cold email works. In fact, it’s one of the highest ROI activities for growing your business.
Good cold emails get response rates between 2% and 10%—and even better ones get rates above 40%.
“Don’t judge an email by its subject line”—said no one ever.
When it comes to cold outreach, subject lines can make or break your campaigns. That’s because they’re the most prominent thing people see in their inboxes.
Meet bubble tea—Taiwan's beloved drink that comes with hundreds of tasty flavors and toppings. The best part: you can customize boba tea to your liking.
Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become customers.
If you’re familiar with online marketing, you probably have at least a basic understanding of SEO: what it stands for and why it can get your business ahead of the curve by bringing more traffic to your website.
But are you familiar with the different types of SEO?
There are two major subsets, known as on-page and off-page SEO, that affect how your web pages perform. Let’s dive in to understand what they are and why both are integral to your site’s search visibility.
Sending money to loved ones in another country can be challenging thanks to the added headaches of exchange rates and international money transfer fees. Fortunately, many safe and affordable options for transferring money internationally exist today—though it can be overwhelming trying to figure out which is best for you.
If you’re looking to avoid overpaying in fees and get more from each transfer, we’ve got a complete rundown on how to send money overseas.
Exchange rates: how do they work? This guide will help demystify them for you. Here at Remitly, we look at them every day and we’re always working to find our customers the best deal.
The internet is a massive place, home to more than 1 billion websites. Ask any experienced online business leader, and they’ll tell you that to stand out and reach any audience, you need to understand and practice search engine optimization (SEO).
But what if you’re not looking to reach just anyone on the world wide web? Suppose you’d rather hone in on the folks in your neighborhood. In this case, to grow your business and attract more customers online, you’ll need local SEO.
If you want to market effectively, you need to get inside the mind of your target consumer. Fortunately, the exact wording people use in their search queries can offer some insight. Specifically, it can give you an idea of what type of content they’re looking for. This concept is known as keyword intent.