Joyce Chou

Effective marketing hinges on leveraging data to better target customers, especially for highly nuanced B2B audiences. The trouble is, this advice is often absorbed with superficiality.

The Lunar New Year is Taiwan's most important and longest holiday. You may have also heard of it referred to as the “Chinese New Year” but the reality is that many cultures around the world celebrate it, including Taiwan.

One of the many hallmarks of this 16-day celebration is the feasting involved. Loved ones gather from near and far to enjoy a variety of dishes, often around a rotating turntable (or “lazy Susan”).

When supermarket owner Sylvan Goldman invented the first shopping cart in 1937, customers didn't want to use them.

Thinking they looked effeminate, men preferred to stick to handbaskets. And women, tired of pushing baby carriages, didn't like how the carts resembled strollers.

So Goldman did a few things...

Data. Privacy. Personalization.

Businesses used to skate by without putting much thought into these three words. In the 2020s, that doesn’t work anymore.

Data is now the lifeblood of consumer-focused businesses. And the tools that use that data are companies’ vital organs.

iPhone or Android. Which do you like better? And would you ever consider switching to the other?

Some people feel so strongly about their smartphone preferences that they wouldn’t even think about trying other brands.

We all know the story: Mark Zuckerberg started Facebook in 2004 as an online student directory while attending Harvard.

Over the years, it’s evolved dramatically to become one of the largest channels for driving business growth, especially when it comes to social media marketing. This is largely thanks to the Facebook Ads platform.

The very first display ad appeared in 1994. And it got a 44% clickthrough rate.

Modern display ads are nowhere near as effective as this inaugural one from Wired magazine, but they’ve stuck around for a few reasons.

Funny story about YouTube: It started out as a dating site. The idea was to get single people to upload videos introducing themselves and their interests.

But—shocker—no one participated, not even after YouTube’s co-founders offered $20 to women on Craigslist. So they pivoted to focusing on video uploads in general instead. YouTube quickly took off to become the video platform we know today.

Like cold calls, no one likes getting cold emails. But when it’s done right, cold email works. In fact, it’s one of the highest ROI activities for growing your business.

Good cold emails get response rates between 2% and 10%—and even better ones get rates above 40%.

“Don’t judge an email by its subject line”—said no one ever.

When it comes to cold outreach, subject lines can make or break your campaigns. That’s because they’re the most prominent thing people see in their inboxes.

Meet bubble tea—Taiwan's beloved drink that comes with hundreds of tasty flavors and toppings. The best part: you can customize boba tea to your liking.

Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become customers.

If you’re familiar with online marketing, you probably have at least a basic understanding of SEO: what it stands for and why it can get your business ahead of the curve by bringing more traffic to your website.

But are you familiar with the different types of SEO?

There are two major subsets, known as on-page and off-page SEO, that affect how your web pages perform. Let’s dive in to understand what they are and why both are integral to your site’s search visibility.