Joyce Chou

Content marketing is a necessity for any small business looking to attract more customers. Because of its impressive ROI, major brands invest heavily in creating engaging and memorable content that speaks to users and their needs.

Your financial well-being matters—perhaps just as much as your physical and mental health. After all, stress from financial problems can have serious consequences like anxiety, depression, or fatigue.
That’s why it’s important to conduct a financial checkup at least once a year. Doing so can keep you on track to meet your larger financial goals, and contrary to popular belief, it doesn’t necessarily require being a numbers whiz.
To get started assessing your finances, take a look at the six m...

I remember receiving a binder labeled “Employee Benefits” at my first grown-up job. I was 22 at the time, and with a little guidance from a patient coworker in HR, I set up my very first retirement accounts: a 401(k) and health savings account (HSA). It was my first introduction to investing.

Do you remember getting report cards when you were in school? Whether you were a good student or one that dreaded report card day, these pieces of paper always made you feel so exposed. But believe it or not, the point of report cards was not to call you out.

Winning the battle for search engine rankings can be an expensive and time-consuming endeavor. While there are multiple factors to consider on your quest to the top, many studies suggest that having high-quality content on your website is key. Unfortunately, this, like most things in life, is easier said than done.

While wage parity between men and women remains a work in progress in the U.S., the percentage of female breadwinners (defined as the primary or sole earner of income in a household) has steadily risen in recent years. In fact, it jumped from 37 percent in 2000 to 49 percent in 2018.

Ghostwritten for Cady North of North Financial Advisors.

Ghostwritten for Cady North of North Financial Advisors.

Sometimes a new job is more than you expected. It doesn’t align with your interests or the environment is unbearable, whether because of your new boss or coworkers. Whatever the case, you want out. The trouble is, you’re still fairly new—less than six months or so—which begs the important question: when can you quit?

[Republished from Financial Impulse]

There’s a reason why it’s called “content marketing” — content is the reason people come to your website, stick around, and share it. And it comes in a variety of formats, typically falling into one of two umbrella categories: text and media. Though some marketers focus on just one, there’s a good reason to use different types — a diverse content strategy can attract more readers.

In 2019, April 2 marked Equal Pay Day—the symbolic day of how far into the year women must work in order to earn what men earned the previous year. Unfortunately, it’s not quite as straightforward as it seems.

Negotiations: the worst part about an otherwise exciting moment—that is, receiving a job offer.

[Republished on The Ladders from Financial Impulse]

Copywriting just might be your best salesperson if you work in a SaaS company. Why? It conveys and reinforces your messaging when you’re not there to do it yourself.

Oftentimes, however, poor copy dilutes value propositions, messaging, and differentiators. That may be by focusing on the wrong points or just being poorly written and formatted.

Many businesses struggle with determining exactly what type of content to invest in, specifically what’s worth their time and money. Videos, ebooks, white papers, and so on—the list seems endless.

So how do you choose? If you’re unsure what kind of content is best for your business, look no further.

Maybe you’ve heard the words “content marketing” recently—what appears to be the latest term being tossed around in the digital marketing space.

Make no mistake, though: “content marketing” is no passing buzzword.