Joyce Chou

Every fall, I look forward to not just a cooler change of weather but another occasion to see my extended family: the Mid-Autumn Festival. We celebrate by getting together for a large family meal, just as we do for the Lunar New Year.

Most years, someone will volunteer their home as our place of gathering; other times, we’ll find a restaurant that serves only the best Taiwanese or Chinese cuisine.

If you’ve ever sent money abroad, you may be familiar with exchange rates, the value of one currency expressed in terms of another. Exchange rates play a major role in the process of currency conversion. In fact, the rate used by your money transfer provider, whether it’s a physical location or an app like Remitly, has a big impact on the total amount of money your recipient receives.

Creating new, search-optimized blog posts requires both time and energy—and more of it than we’d generally like to give.

After all, there’s keyword research, topic ideation, and then actually drafting the post. As if that’s not enough, you’ll also need to promote your content to help it gain traction. In many cases, it can take weeks, even months, before your website sees a boost in organic traffic.

In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022.

This staggering number means a lot of noise to cut through. For email marketers, it also means that much more competition for your reader’s attention. But organizations that craft creative and valuable emails have the power to connect with customers and move the numbers in their books.

No matter how experienced a content marketer you are, reaching different audiences requires that you wear the right hat.

That’s especially relevant for business-to-business, or B2B, companies.

Done poorly, B2B content marketing comes off as dry and lackluster. But when done right, it produces enviable results.

If you support loved ones and send money to Caribe Express on la isla, you’re not alone. And like your fellow dominicanos, you want to find the safest way to make sure more money makes it home. Remitly can help.

According to a 2017 report by the Organisation for Economic Co-operation and Development, as much as 12% of the Dominican population lives abroad. That’s 1.3 million Dominican emigrants, with the vast majority based in the U.S.

With the global online retail market topping $3.4 trillion in sales in 2019, customer loyalty in eCommerce has never been more important—or more difficult.

It’s no secret that upping the number of return customers can increase brand awareness and reduce the cost of acquiring new customers. But, in a world where customer support speed and convenience mean everything, brand loyalty can be slippery at best.

Think about your most recent online purchase.

What was it that compelled you to click “buy”? Perhaps it was the product photos, a few raving customer testimonials, or maybe it was because of the product description.

Multiple elements factor into a customer’s buying decision, and the product description is no doubt among the most critical.

When it comes to sales and marketing, almost no topic is as discussed as much as the sales funnel. A quick online search of the term brings up over 48 million results, and for good reason.

The sales funnel is a visual concept that illustrates a user’s journey to purchasing something—in other words, the transformation from a lead into a paying customer.

Some entrepreneurs are quick to claim the easiness of making money on the internet, but take heed: 90% of new online stores fail within their first four months of launching—a dismal statistic that speaks to the difficulty of entering ecommerce.

So if you’re trying to open an online store on Shopify or another platform, it only makes sense to do your due diligence.

Interactive marketing is trending in ecommerce, and there’s no question why. Compared to static traditional content, interactive content tends to be more personalized and gets higher levels of engagement.

Combine interactive marketing with shoppability, and it goes even further.

According to the Nielsen Norman Group, users typically decide whether to explore a website or leave within their first 10 seconds of browsing. If your copy holds their attention for that long, you have another 20 seconds to convince them to want to learn more. And if they linger for more than 30 seconds, there’s a good chance that they’ll still be there after two more minutes—and two minutes is a big commitment for web users.

So how do you hold a reader’s attention?

Almost 7 billion email accounts exist as of 2020, 5.6 billion of which are active. Just like a physical mailbox, most people check their inboxes every day and rely on them for correspondence—so it only makes sense to reach out to ecommerce prospects via email.

But contacting someone who’s consented to give you their email is one thing; sending them a barrage of unsolicited spam is another. In this guide to ecommerce email marketing, you’ll learn the right way to contact leads, how to keep them engaged, and what tools you need to get started.

Branding and reputation matter more than ever in today’s world. From large corporations to small businesses, virtually every entity—even every individual—can benefit from cultivating their own brand.

If you haven’t already adopted today’s brand-driven mentality, then you’re missing out on a major opportunity to connect with your target market.

Truth is, there’s never been a better time to start an eCommerce business.

According to Statista, the number of online shoppers around the world will reach an estimated 2.14 billion by 2021 – a more than 25% increase from 1.66 billion in 2016. For eCommerce businesses, this figure is more than exciting. With so many platforms, software, and devices at your disposal, reaching and engaging with consumers has never been easier.