Joyce Chou

If you’re familiar with online marketing, you probably have at least a basic understanding of SEO: what it stands for and why it can get your business ahead of the curve by bringing more traffic to your website.

But are you familiar with the different types of SEO?

There are two major subsets, known as on-page and off-page SEO, that affect how your web pages perform. Let’s dive in to understand what they are and why both are integral to your site’s search visibility.

Sending money to loved ones in another country can be challenging thanks to the added headaches of exchange rates and international money transfer fees. Fortunately, many safe and affordable options for transferring money internationally exist today—though it can be overwhelming trying to figure out which is best for you.

If you’re looking to avoid overpaying in fees and get more from each transfer, we’ve got a complete rundown on how to send money overseas.

Exchange rates: how do they work? This guide will help demystify them for you. Here at Remitly, we look at them every day and we’re always working to find our customers the best deal.

The internet is a massive place, home to more than 1 billion websites. Ask any experienced online business leader, and they’ll tell you that to stand out and reach any audience, you need to understand and practice search engine optimization (SEO).

But what if you’re not looking to reach just anyone on the world wide web? Suppose you’d rather hone in on the folks in your neighborhood. In this case, to grow your business and attract more customers online, you’ll need local SEO.

If you want to market effectively, you need to get inside the mind of your target consumer. Fortunately, the exact wording people use in their search queries can offer some insight. Specifically, it can give you an idea of what type of content they’re looking for. This concept is known as keyword intent.

Every fall, I look forward to not just a cooler change of weather but another occasion to see my extended family: the Mid-Autumn Festival. We celebrate by getting together for a large family meal, just as we do for the Lunar New Year.

Most years, someone will volunteer their home as our place of gathering; other times, we’ll find a restaurant that serves only the best Taiwanese or Chinese cuisine.

If you’ve ever sent money abroad, you may be familiar with exchange rates, the value of one currency expressed in terms of another. Exchange rates play a major role in the process of currency conversion. In fact, the rate used by your money transfer provider, whether it’s a physical location or an app like Remitly, has a big impact on the total amount of money your recipient receives.

Creating new, search-optimized blog posts requires both time and energy—and more of it than we’d generally like to give.

After all, there’s keyword research, topic ideation, and then actually drafting the post. As if that’s not enough, you’ll also need to promote your content to help it gain traction. In many cases, it can take weeks, even months, before your website sees a boost in organic traffic.

In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022.

This staggering number means a lot of noise to cut through. For email marketers, it also means that much more competition for your reader’s attention. But organizations that craft creative and valuable emails have the power to connect with customers and move the numbers in their books.

No matter how experienced a content marketer you are, reaching different audiences requires that you wear the right hat.

That’s especially relevant for business-to-business, or B2B, companies.

Done poorly, B2B content marketing comes off as dry and lackluster. But when done right, it produces enviable results.

If you support loved ones and send money to Caribe Express on la isla, you’re not alone. And like your fellow dominicanos, you want to find the safest way to make sure more money makes it home. Remitly can help.

According to a 2017 report by the Organisation for Economic Co-operation and Development, as much as 12% of the Dominican population lives abroad. That’s 1.3 million Dominican emigrants, with the vast majority based in the U.S.

With the global online retail market topping $3.4 trillion in sales in 2019, customer loyalty in eCommerce has never been more important—or more difficult.

It’s no secret that upping the number of return customers can increase brand awareness and reduce the cost of acquiring new customers. But, in a world where customer support speed and convenience mean everything, brand loyalty can be slippery at best.

Think about your most recent online purchase.

What was it that compelled you to click “buy”? Perhaps it was the product photos, a few raving customer testimonials, or maybe it was because of the product description.

Multiple elements factor into a customer’s buying decision, and the product description is no doubt among the most critical.

When it comes to sales and marketing, almost no topic is as discussed as much as the sales funnel. A quick online search of the term brings up over 48 million results, and for good reason.

The sales funnel is a visual concept that illustrates a user’s journey to purchasing something—in other words, the transformation from a lead into a paying customer.

Some entrepreneurs are quick to claim the easiness of making money on the internet, but take heed: 90% of new online stores fail within their first four months of launching—a dismal statistic that speaks to the difficulty of entering ecommerce.

So if you’re trying to open an online store on Shopify or another platform, it only makes sense to do your due diligence.